Idve 艾迪维伊伊 Women's brand introduction:
Eddie Yi Chinese homophonic in love only, Wenzhou Soma Clothing Co., Ltd, owns the OTO model, electricity supplier / store double gene cheap fast fashion brand.
Brand prototype: the dynamic era of the digital era of trendy girl
She is a good girl in the eyes of their loved ones, the vanguard of a friend's eyes, colleagues in the eyes of the workplace, is also a boyfriend in the eyes of a small witch. Full of longing for life and future, never hesitate in the face of fashion, have their own taste and style, and occasionally subvert the impression of everyone. Like the Internet, shopping, watching movies, listening to music, love to travel, chasing trendy digital products, like idol, fantasy to become the actress Mei Mei look. Occasionally upload a few "alternative" appearance, drying their own narcissistic photos, the mood vent in the SNS, looking forward to sharing and care.
Brand Style: Diversified fashion mix and match girl
Three major series:
On behalf of Europe and the United States quickly modern trend of the city series
Japan and South Korea on behalf of the sweet and elegant series of romantic ladies
A series of leisure-time girls representing leisurely relaxation
Brand Positioning:
Objects: A group of 18-35 years old fashion women who have the mentality of young girls
Products: Perfect four seasons product line, including windbreaker, jacket, down jacket, cotton, dress, sweater, T shirt, shirt, skirt, single skirt, trousers, shorts, suits, jeans and so on.
Price: spring and summer 99 - 299, autumn and winter 129 - 599 Parity is not ordinary, everyone affordable fashion women.
Channel: Franchise (including the total generation, the district, single-store franchise), Direct shop
Store image: In a stylish young pink tone style, combined with seasonal theme layout, creating a warm and relaxed shopping environment.
idve Addison Wei joining conditions:
1, Adhering to the brand management philosophy of idve and having a deep understanding and understanding of running brand apparel;
2, have in line with the company's business premises, such as the local business district lots and shopping malls and shopping malls;
3, Commercial Street lots business area of ​​35 square meters above, shopping malls area of ​​30 square meters or more, the company will conduct site visits and analysis of the site;
4, in accordance with the requirements of the company, a unified image decoration.
idve Eddie Wei joined the program:
1, reached a preliminary intention, the two sides signed a cooperation agreement;
2, the customer to pay the cooperation agreement deposit
3, sign the company within 3 days to send people to visit;
4, issue inspection reports to clients
5, reached a cooperation agreement;
6, signed a cooperation contract;
7, opened.
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