Analysis and development of indoor application of high-definition LED display

Small-pitch LED display, LED TV, these products representing the most advanced technology direction of LED display, can be seen in the booth of the 10th Guangzhou International LED Exhibition Zhou Ming Technology in 2014. This exhibition, Zhou Ming Technology exhibited the latest LED display products, UTV1.0 small-pitch LED display, replacing LCD's standardized LED display, spherical LED display and so on.

What is the overall development situation of the LED display market, and what technical problems exist in the process of transition from outdoor to indoor display market. What is the future development direction and application field of display technology? What is the LED display business of Chau Ming Technology, and which markets will be focused on in the future? With these questions, the reporter interviewed Wu Meng, the global marketing director of Zhou Ming Technology.

The LED display market is gradually moving from the outdoor market to the indoor market. What is the overall performance of the indoor market?

Wu Meng: At present, the indoor application of high-definition LED display is mainly to replace indoor DLP, LCD, projection, etc. Applications include high-end conference video, security monitoring, high-end command and dispatch center. From the perspective of indoor display of the entire industry, in 2013 DLP, LCD, projection and small-pitch LED display sales of about 11 billion, then the future of 2014, 2015 indoor display market share can reach 15 billion. Judging from the LED display business of Chau Ming, the sales volume of LED high-definition displays in 2013 was close to 100 million yuan, so we believe that in the next few years, product sales will show multiple growth.

How is the performance of Zhouming LED display business? What are the expectations for the future?

Wu Meng: Zhouming LED display business in the 2011 and 2012 sales were 500 million yuan, due to the weak market in 2013, but we still grow slightly, the sales of LED display in 2014 is expected to be 1 billion yuan, such a market The amount is still very large.

At present, from the perspective of product prices, the cheaper small-pitch LED display is priced at 20,000-m/m2, and the expensive one can reach hundreds of thousands of square meters. From the perspective of the comprehensive cost performance of LED display products, Zhou Ming's products are still very competitive.

The small pitch has become the most eye-catching technology for LED displays. What is the latest development of Zhou Ming's small pitch technology?

Wu Meng: Zhou Ming Technology released high-definition small-pitch LED display UTV1.6, UTV1.4, UTV1.2 and other products in 2013. This year, it also launched HD LED small-pitch UTV1.0 for the first time in Guangzhou International LED Exhibition Industry. In the effective area, the smaller the dot pitch, the better the display effect. With the development of technology and the decline of raw material prices, P1.9 will occupy a larger market share in 2014, and will gradually move to a smaller pitch in the future. Product transfer, further in the future, does not rule out that P0.8, P0.6 display products have gradually become mainstream products in the market.

From the perspective of the application market, indoor LED high-definition displays are mainly concentrated in industrial applications, and are very competitive in terms of use efficiency and price.

What technical bottlenecks do LED TVs need to break into entering the civilian market?

Wu Meng: If LED TVs are to enter the civilian market, further breakthroughs in some technologies and applications are needed. First of all, the problem of the display screen, the current display point of LCD TV can be 0.58, and the smaller is 0.4, 0.3. If you use LED instead, you need to display further breakthroughs in the upstream technology of LED industry chain. Secondly, you need to apply the enterprise. Further in-depth research and development, the panel and the box can be more effectively combined; in addition, whether it can be separated from the combination of the PCB board and the LED panel, if the LED TV fails, only the maintenance personnel need to perform simple module replacement. It is a problem that application companies need to make further breakthroughs in the R&D process; once again, further lower prices and gain wider market acceptance. It is worth pointing out that the current comfort problem of direct viewing of LED TVs by human eyes has been solved, mainly in the technical indicators of low brightness and high gray level.

In the short term, there is still a certain difficulty in the LED display to the civilian market. It mainly depends on the breakthrough of the technical bottleneck and the sharp drop in cost.

Many companies are also deploying 3D naked-eye LED display technology in advance. What is the research and development result of this technology direction?

Wu Meng: Zhou Ming has released the naked-eye 3DLED super TV product. There are already some orders on the market, but the product has not yet been delivered. The current price of this product is still high, and it can only enter some high-end applications, such as science and technology museum, exhibition hall, animation city, citizen experience hall and so on.

Shenzhen Zhouming Technology Co., Ltd. is a high-tech enterprise integrating R&D, production, sales and service of LED display and LED lighting products. Our LED display mainly includes: indoor discrete table stickers, indoor three In one, outdoor two-color, outdoor full-color, strip screen series, lighting screen, stage background screen, traffic indicator screen, our LED lighting products mainly include: high-power components, guardrail tube, bulb lamp, street lamp, spotlight , floodlights, wall washers, garden lights, etc.

Zhouming Technology recognizes the true, strict, active and efficient style of work, from the screening of LED display chips, the production of display modules, the design of unit cabinets, to the debugging of the entire screen, from the design of the appearance of LED lighting products, To the commissioning of finished products, the complete production process is a solid foundation for ensuring product quality. The company strictly implements 5S management standards and has passed ISO9001-2000 quality system certification. Our products have passed CCC, CE, ETL, ROHS, GOST and other certifications. We can provide customers with the most cost-effective products.

The company is located in Fuyong Town, Bao'an District, Shenzhen. It has completely independent workshops and modern assembly lines. The company has more than 600 skilled production personnel, more than 150 senior management talents and engineering and technical elites in the industry, 80% of whom have college education or above. The nationwide sales network and partners, excellent export team to expand overseas markets, the company has an excellent R & D team, continuous product innovation, integrated applications, technology to achieve, improve product cost. According to different customer needs, research and development design, make the product more humane and era, and strive to make Zhou Ming become the first-class brand enterprise in the global LED industry. Disclaimer: This article only represents the author's personal point of view, and has nothing to do with OFweek photoelectric display network. The originality and the text and content stated in the text have not been confirmed by this site. The website does not guarantee or promise the authenticity, completeness and timeliness of this article and all or part of the content and text. Please refer to the reader for reference only. Self-verify the relevant content. Link to this article: Shenzhen Zhouming Technology Co., Ltd. Article Label: Zhou Mingguang Expo (Editor:) Share to: QQ Space Sina Weibo Tencent Weibo Renren More